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Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China
16 references·0 citing·49 second hop
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(2005)Participation, Remediation, Bricolage: Considering Principal Components of a Digital Culture (2006)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Role of Emotions in Marketing (1999)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Conducting an In-depth Interview (2011)Establishing Construct Validity and Reliability: Pilot Testing of a Qualitative Interview for Research in Takaful (Islamic Insurance) (2016)The craft of interviewing in realist evaluation (2016)
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References

  • 1997Choosing Qualitative Research: A Primer for Technology Education Researchers1,474 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,452 cited
  • 2002Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity1,110 cited
  • 2006Conducting in-depth interviews: a guide for designing and conducting in-depth interviews for evaluation input.1,104 cited
  • 2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising652 cited
  • 2001Journalism and New Media640 cited
  • 2000Study Design in Qualitative Research—2: Sampling and Data Collection Strategies607 cited
  • 1992The Impact of Humor in Advertising: A Review532 cited
  • 1989Using Drama to Persuade426 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • 1973Humor in Advertising332 cited
  • 2005RECALL AND PERSUASION: Does Creative Advertising Matter?283 cited
  • 2016Breaking the Fourth Wall of Cognitive Science234 cited
  • 2009"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising194 cited
  • 2004

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Fishing For Feelings? Hooking Viewers Helps!
188 cited
  • 1982The Effects of Humor on Attention in Magazine Advertising168 cited
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