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What High-Tech Managers Need to Know About Brands · Study

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ArticleWhat High-Tech Managers Need to Know About Brands

Scott Ward1999

Article1999

What High-Tech Managers Need to Know About Brands

Scott Ward · Jonathan Goldstine · Larry Light

101 citations·0/0 files stored·Harvard business review

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2002New Product Innovation with Multiple Features and Technology Constraints 2008Value delivery and value-based pricing in industrial markets 2016From mission statement to airline branding 2004High‐tech corporate branding: lessons for market research in the next decade 2008Dimensions in Building Brand Experience for Economy Hotels—A Case of Emerging Market 2008Sustaining the brand idea in electronic environments 2012The impact of social identity of brand on brand loyalty development 2013The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry

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Year1999

Typearticle

Published1999-01-01

VenueHarvard business review

ISSN-L0017-8012

Languageen

Citations101

Files0 public / 0

ShelfCorporate Identity and Reputation

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openalex_workW2992875175

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