References

No references inside the corpus for this window.

Cited by

• 2002New Product Innovation with Multiple Features and Technology Constraints94 cited
• 2008Value delivery and value-based pricing in industrial markets44 cited
• 2016From mission statement to airline branding40 cited
• 2004High‐tech corporate branding: lessons for market research in the next decade35 cited
• 2008Dimensions in Building Brand Experience for Economy Hotels—A Case of Emerging Market33 cited
• 2008Sustaining the brand idea in electronic environments31 cited
• 2012The impact of social identity of brand on brand loyalty development27 cited
• 2013The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry25 cited
• 2016The Myth and Reality of Hotel Brand and Food Quality: The Case of Hotel Restaurants in Malaysia15 cited
• 2017Modeling brand immunity: the moderating role of generational cohort membership13 cited
• 2007Business-to-Business-Markenforschung12 cited
• 2016Toward a model of brand strategy adoption11 cited
• 2002A boundary-based view of product development—a feasibility study9 cited
• 2012Le risorse immateriali nell’immagine delle principali destinazioni enoturistiche internazionali