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Factors Affecting Consumers’ Choice of Mobile Phone Selection in Pakistan

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References

1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited

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2015Pengaruh Faktor Budaya, Sosial, Pribadi, Psikologis, dan Bauran Pemasaran terhadap Keputusan Pembelian Kebaya Bordir pada Jegeg Ayu Boutique di Kuta12 cited
2019Application of Henry Garrett Ranking Method to Determine Dominant Factors Influencing Smartphone Purchase Decisions of Customers10 cited

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