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Influencer Marketing for Tourism Destinations: Lessons from a Mature Destination · Study

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ChapterInfluencer Marketing for Tourism Destinations: Lessons from a Mature Destination

Francisco Femenia-Serra2019

Chapter2019

Influencer Marketing for Tourism Destinations: Lessons from a Mature Destination

Francisco Femenia-Serra · Ulrike Gretzel B

118 citations·0/0 files stored·Springer eBooks

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Digital Marketing and Social Media Diverse Aspects of Tourism Research Media and Digital Communication

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References

2006Using thematic analysis in psychology 1984Case Study Research: Design and Methods 1991Case Study Research: Design and Methods 2009Role of social media in online travel information search 2007Electronic word-of-mouth in hospitality and tourism management 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude 1993The Measurement of Destination Image: An Empirical Assessment 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

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Year2019

Typechapter

Published2019-12-16

VenueSpringer eBooks

Languageen

Citations118

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1007/978-3-030-36737-4_6

openalex_workW2994869755

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