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Influencer Marketing for Tourism Destinations: Lessons from a Mature Destination
16 references·0 citing·40 second hop
Influencer Marketing for Tourism Destinations: Lessons from a Mature Destination (2019)Influencer Marketing for Tourism Destinat…Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Authenticity under threat: Wh…Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Marketing through Instagram i…Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Self-branding, ‘micro-celebri…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Motivations for sharing tourism experiences through social media (2014)Motivations for sharing touri…Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Destination Marketing Organiz…Social media as a destination marketing tool: its use by national tourism organisations (2012)Social media as a destination…Who are the social media influencers? A study of public perceptions of personality (2010)Who are the social media infl…Role of social media in online travel information search (2009)Role of social media in onlin…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Triangulation in qualitative tourism research (1999)Triangulation in qualitative …The Measurement of Destination Image: An Empirical Assessment (1993)The Measurement of Destinatio…Case Study Research: Design and Methods (1991)Case Study Research: Design a…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Vacationscape;: Designing tourist regions (1972)Vacationscape;: Designing tou…Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)Content Analysis: An Introduction to its Methodology. (1984)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)The impact of online reviews on hotel booking intentions and perception of trust (2011)Social Media in Tourism and Hospitality: A Literature Review (2013)Content Analysis: An Introduction to Its Methodology (2019)A New Product Growth for Model Consumer Durables (1969)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Servqual : a multiple-item scale for measuring customer perceptions of service quality (1986)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Destination image (2002)A model of destination branding: Integrating the concepts of the branding and destination image (2010)The Q-sort method in personality assessment and psychiatric research. (1961)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)The impact of social media influencers on travel decisions: the role of trust in consumer decision journey (2021)Communication and Persuasion (1986)Social Influence: Compliance and Conformity (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Presentation of Self in Everyday Life. (1956)Dimensions of Brand Personality (1997)Instafamous and social media influencer marketing (2019)The Presentation of Self in Everyday Life (2023)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative, Quantitative, and Mixed Method Approaches (2016)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Theory Building From Cases: Opportunities And Challenges (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)
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References

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  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 1993The Measurement of Destination Image: An Empirical Assessment1,844 cited
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1999
Triangulation in qualitative tourism research
782 cited
  • 2013Destination Marketing Organizations and destination marketing: A narrative analysis of the literature781 cited
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