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Redefining Rational and Emotional Advertising Appeals as Available Processing Resources: Toward an Information Processing Perspective
16 references·6 citing·48 second hop
Redefining Rational and Emotional Advertising Appeals as Available Processing Resources: Toward an Information Processing Perspective (2019)Redefining Rational and Emotional Adverti…Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010)Introducing the PCMC Model: A…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001)The Effects of Message Valenc…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Measuring Emotion: Behavior, Feeling, and Physiology (1999)Measuring Emotion: Behavior, …An international analysis of emotional and rational appeals in services vs goods advertising (1999)An international analysis of …Negative video as structure: Emotion, attention, capacity, and memory (1996)Negative video as structure: …Measuring emotion: The self-assessment manikin and the semantic differential (1994)Measuring emotion: The self-a…Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials (1990)Involuntary Attention and Phy…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Audience Activity and Soap Opera Involvement A Uses and Effects Investigation (1987)Audience Activity and Soap Op…Informational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Advances in Consumer Research (1983)Advances in Consumer ResearchAttitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …An approach to environmental psychology (1974)An approach to environmental …The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products (2023)The role of informational ver…Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal (2023)Short video marketing and tra…Do Consumers Prefer Sad Faces On Eco-Friendly Products? (2023)Do Consumers Prefer Sad Faces…What is the glamor of black‐and‐white? The effect of color design on evaluations of luxury brand ads (2022)What is the glamor of black‐a…Does Airbnb offer hedonic or utilitarian products? An experimental analysis of motivations to use Airbnb (2022)Does Airbnb offer hedonic or …Feelings of uncertainty and powerlessness from Covid-19: Implications for advertising appeals in the restaurant industry (2021)Feelings of uncertainty and p…Nature of Prejudice (1954)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Mass Communication and Para-Social Interaction (1956)LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING (1985)Reading the Romance: Women, Patriarchy, and Popular Literature. (1985)Reducing intergroup prejudice and conflict using the media: A field experiment in Rwanda. (2009)An Integrated Approach to Communication Theory and Research (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Cognitive Psychology and Information Processing: An Introduction (1979)The media equation: how people treat computers, television, and new media like real people and places (1997)The effects of production pacing and arousing content on the information processing of television messages (1999)The New Videomalaise: Effects of Televised Incivility on Political Trust (2005)Social and Heuristic Approaches to Credibility Evaluation Online (2010)Credibility and trust of information in online environments: The use of cognitive heuristics (2013)The nature and measurement of meaning. (1952)The Measurement of Meaning (1957)A circumplex model of affect. (1980)DEAP: A Database for Emotion Analysis ;Using Physiological Signals (2011)AffectNet: A Database for Facial Expression, Valence, and Arousal Computing in the Wild (2017)The Ryerson Audio-Visual Database of Emotional Speech and Song (RAVDESS): A dynamic, multimodal set of facial and vocal expressions in North American English (2018)Toward an Understanding of the Determinants of Anger. (2004)When are adaptive strategies most predictive of psychopathology? (2011)In the shades of the uncanny valley: An experimental study of human–chatbot interaction (2018)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1994Measuring emotion: The self-assessment manikin and the semantic differential9,531 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1983Advances in Consumer Research2,879 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1999Measuring Emotion: Behavior, Feeling, and Physiology772 cited
  • 1987Audience Activity and Soap Opera Involvement A Uses and Effects Investigation637 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 1996Negative video as structure: Emotion, attention, capacity, and memory392 cited
  • 2001The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements390 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • 1990Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials298 cited

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2010
Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content
285 cited
  • 1999An international analysis of emotional and rational appeals in services vs goods advertising277 cited
  • Cited by

    • 2023Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal190 cited
    • 2021Feelings of uncertainty and powerlessness from Covid-19: Implications for advertising appeals in the restaurant industry37 cited
    • 2022Does Airbnb offer hedonic or utilitarian products? An experimental analysis of motivations to use Airbnb27 cited
    • 2022What is the glamor of black‐and‐white? The effect of color design on evaluations of luxury brand ads20 cited
    • 2023The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products17 cited
    • 2023Do Consumers Prefer Sad Faces On Eco-Friendly Products?13 cited