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How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers
16 references·12 citing·44 second hop
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(1984)The theory of planned behavior (1991)Are We There Yet? Data Saturation in Qualitative Research (2015)Code Saturation Versus Meaning Saturation (2016)To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales (2019)Developing rigor in qualitative research: problems and opportunities within sport and exercise psychology (2017)The Discovery of Grounded Theory (2017)Flexible Coding of In-depth Interviews: A Twenty-first-century Approach (2018)Content Analysis: An Introduction to Its Methodology (2019)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. 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References

  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 2009What is an adequate sample size? Operationalising data saturation for theory-based interview studies3,421 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2013Coding In-depth Semistructured Interviews2,960 cited
  • 2014Emotion and Decision Making2,908 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
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  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 2014Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity611 cited
  • 2010What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment*548 cited
  • 2009The Face of Need: Facial Emotion Expression on Charity Advertisements545 cited

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2006
Consumer empowerment: a Foucauldian interpretation
296 cited
  • 2012Measuring the Cultural Values Manifest in Advertising292 cited
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    • 2021Marketing bank services to financially vulnerable customers: evidence from an emerging economy111 cited
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    • 2021Role of green advertisement authenticity in determining customers' pro‐environmental behavior44 cited
    • 2022B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands41 cited
    • 2022A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies40 cited
    • 2021Consumer debt holding, income and happiness: evidence from China40 cited
    • 2022The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy26 cited
    • 2020Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications17 cited
    • 2023How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study16 cited
    • 2022Redefining Banking Service Delivery: Information Technology Adoption by UK Banks Amid the COVID-19 Pandemic15 cited
    • 2022#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy13 cited
    • 2023Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications11 cited