References

• 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
• 2009Instructional manipulation checks: Detecting satisficing to increase statistical power3,489 cited
• 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
• 2000Perceptions of Internet Information Credibility1,073 cited
• 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
• 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,000 cited
• 2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising635 cited
• 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
• 2007The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust609 cited
• 2005Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms525 cited
• 2007Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge444 cited
• 2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
• 2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses400 cited
• 2007