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The Adoption of Digital Marketing by SMEs Entrepreneurs · Study

WorkThe Adoption of Digital Marketing by SMEs Entrepreneurs

Maria Mădălina Popica2019

Work2019

The Adoption of Digital Marketing by SMEs Entrepreneurs

Maria Mădălina Popica · Cătălina-Ionela Rezeanu

12 citations·0/0 files stored·Advances in intelligent systems and computing

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SMEs Development and Digital Marketing Marketing and Advertising Strategies Digital Marketing and Social Media

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1976The Practice of Social Research.2003E-Customization 2015The usage of digital marketing channels in SMEs 2010An assessment of customers’ e-service quality perception, satisfaction and intention 2017Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing 2017Digital Marketing Excellence

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Details

Year2019

Typeother

Published2019-12-19

VenueAdvances in intelligent systems and computing

ISSN-L2194-5357

Languageen

Citations12

Files0 public / 0

ShelfSMEs Development and Digital Marketing

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doi10.1007/978-3-030-37737-3_37

openalex_workW2995479564

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