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The Adoption of Digital Marketing by SMEs Entrepreneurs
6 references·0 citing·26 second hop
The Adoption of Digital Marketing by SMEs Entrepreneurs (2019)The Adoption of Digital Marketing by SMEs…Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (2017)Digital Marketing Excellence:…Digital Marketing Excellence (2017)Digital Marketing ExcellenceThe usage of digital marketing channels in SMEs (2015)The usage of digital marketin…An assessment of customers’ e-service quality perception, satisfaction and intention (2010)An assessment of customers’ e…E-Customization (2003)E-CustomizationThe Practice of Social Research. (1976)The Practice of Social Resear…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Satisfaction and post-purchase intentions with service recovery of online shopping websites: Perspectives on perceived justice and emotions (2011)Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan (2014)Integration of UTAUT model in internet banking adoption context (2019)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)SMEs and Marketing: A Systematic Literature Review (2016)Digital Entrepreneurship and its Role in Innovation Systems: A Systematic Literature Review as a Basis for Future Research Avenues for Sustainable Transitions (2020)SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem (2022)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Marketing models of consumer heterogeneity (1998)Market Segmentation (2000)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Content analysis: Method, applications, and issues (1992)Three Approaches to Qualitative Content Analysis (2005)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)Influence of Post Covid Change In Consumer Behaviour of Millennials On Advertising Techniques and Practices (2021)PENINGKATAN SISTEM PENGELOLAAN KEUANGAN DAN PEMASARAN DIGITAL PADA UMKM CHALODO SIBALI RESOE (2023)A review of strategic decision-making in marketing through big data and analytics (2024)Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study (2019)Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development (2020)Omnichannel Shopping Experiences for Fast Fashion and Luxury Brands (2021)
this work references cited by second hop

References

  • 1976The Practice of Social Research.7,194 cited
  • 2003E-Customization612 cited
  • 2015The usage of digital marketing channels in SMEs580 cited
  • 2010An assessment of customers’ e-service quality perception, satisfaction and intention487 cited
  • 2017Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing218 cited
  • 2017Digital Marketing Excellence207 cited

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