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Brand engagement in self‐concept and consumer engagement in social media: The role of the source
16 references·13 citing·45 second hopsampled
Brand engagement in self‐concept and consumer engagement in social media: The role of the source (2019)Brand engagement in self‐concept and cons…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Social Media Brand Community …Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Who are the social media influencers? A study of public perceptions of personality (2010)Who are the social media infl…Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Demystifying customer brand e…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…The Material Values Scale: Measurement Properties and Development of a Short Form (2004)The Material Values Scale: Me…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Possessions and the Extended Self (1988)Possessions and the Extended …Self-schemata and processing information about the self. (1977)Self-schemata and processing …Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices (2025)Comparing Who We Are to Who W…Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern (2024)Green Consumer Behavior of Sp…The impact of company-generated posts with crisis-related content on online engagement behavior (2023)The impact of company-generat…Social media influencers and consumer engagement: A review and future research agenda (2023)Social media influencers and …Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception (2023)Research on the Influence Mec…Identity expressiveness in marketing: review and future research agenda (2023)Identity expressiveness in ma…How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective (2023)How relatedness-supportive CS…Brand ethicality as a driver of psychological, affective and behavioral response to a brand (2023)Brand ethicality as a driver …Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands (2023)Brand addiction’s mediation o…A comprehensive approach to the study of advertising execution and its effects (2022)A comprehensive approach to t…The impact of negative customer engagement on market-based assets and financial performance (2021)The impact of negative custom…Marketing Physical Activity? Exploring the Role of Brand Resonance in Health Promotion (2021)Marketing Physical Activity? …Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives (2021)Consumer engagement within re…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Brand Love (2011)Customer Engagement (2011)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Advances in Consumer Research (2025)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Brand Community (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Social media in marketing: A review and analysis of the existing literature (2017)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Value‐based segmentation of luxury consumption behavior (2009)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)The American Heritage Word Frequency Book (1973)Self-monitoring of expressive behavior. (1974)Script processing in attitude formation and decision making. (1976)A social-cognitive approach to motivation and personality. (1988)The Power of Feedback (2007)The psychology of interpersonal relations. (1958)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Word of mouth and interpersonal communication: A review and directions for future research (2014)
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References

  • 1988Possessions and the Extended Self9,050 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1977Self-schemata and processing information about the self.3,909 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 2010Who are the social media influencers? A study of public perceptions of personality1,429 cited
  • 2004The Material Values Scale: Measurement Properties and Development of a Short Form1,427 cited
  • 2010Demystifying customer brand engagement: Exploring the loyalty nexus

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1,414 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2013Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content1,350 cited
  • Cited by

    • 2023Social media influencers and consumer engagement: A review and future research agenda152 cited
    • 2021Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives149 cited
    • 2021The impact of negative customer engagement on market-based assets and financial performance33 cited
    • 2021Marketing Physical Activity? Exploring the Role of Brand Resonance in Health Promotion18 cited
    • 2025Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices17 cited
    • 2023The impact of company-generated posts with crisis-related content on online engagement behavior16 cited
    • 2023Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands16 cited
    • 2022A comprehensive approach to the study of advertising execution and its effects15 cited
    • 2023Brand ethicality as a driver of psychological, affective and behavioral response to a brand13 cited
    • 2023Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception12 cited
    • 2024Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern12 cited
    • 2023How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective11 cited
    • 2023Identity expressiveness in marketing: review and future research agenda11 cited