Social Dance in the Age of (Anti-)Social Media

Abstract

Research Article| December 01 2019 Social Dance in the Age of (Anti-)Social Media: Fortnite, Online Video, and the Jook at a Virtual Crossroads Wayne Marshall Wayne Marshall Berklee College of Music Email: wayneandwax@gmail.com Wayne Marshall (@wayneandwax) is an assistant professor of music history at Berklee College of Music. An ethnomusicologist by training, his research examines the interplay among sound media, musical publics, and cultural politics. Marshall co-edited Reggaeton (Duke 2009) and complements his academic work by sharing mashups and mixes online and writing for the likes of Pitchfork and The Wire. Search for other works by this author on: This Site PubMed Google Scholar Journal of Popular Music Studies (2019) 31 (4): 3–15. https://doi.org/10.1525/jpms.2019.31.4.3 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Wayne Marshall; Social Dance in the Age of (Anti-)Social Media: Fortnite, Online Video, and the Jook at a Virtual Crossroads. Journal of Popular Music Studies 1 December 2019; 31 (4): 3–15. doi: https://doi.org/10.1525/jpms.2019.31.4.3 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search nav search search input Search input auto suggest search filter All ContentJournal of Popular Music Studies Search By all accounts, we are again in the midst of a "dance craze," a cultural moment when a wide swath of people—most remarkably, white middle-class youth—embrace the ability to communicate and coordinate using little loops of codified gesture. As with prior crazes, the phenomenon is inseparable from new media: the craze of the 1910s, with its scandalous "animal dances" and ragtime rhythms, was abetted by dance manuals, silent films, and a new public culture of dancing;1 the Twist-era explosion of solo/group dances in the early 1960s spread via television programs, such as American Bandstand;2 and the current craze of the late 2010s—promulgating such re-branded moves as the Floss,... © 2019 by the Regents of the University of California. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, https://www.ucpress.edu/journals/reprints-permissions.2019 You do not currently have access to this content.

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