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Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size
16 references·3 citing·42 second hop
Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size (2020)Cheaper and smaller or more expensive and…Advances in Consumer Research (2025)Advances in Consumer ResearchMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Numeracy and Decision Making (2006)Numeracy and Decision MakingWhen More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice (2003)When More Is Less and Less Is…Consumer Perceptions of Price (Un)Fairness (2003)Consumer Perceptions of Price…Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts (2001)Withholding Consumption: A So…Perceptions of Price Unfairness: Antecedents and Consequences (1999)Perceptions of Price Unfairne…Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Heart and Mind in Conflict: t…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…Stereotypes and prejudice: Their automatic and controlled components. (1989)Stereotypes and prejudice: Th…Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach (1989)Consumer Perceptions of Inter…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consume…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Determining online consumer’s luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics (2024)Determining online consumer’s…Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases (2023)Frontiers: Shrinkflation Aver…Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention (2022)Win Big with Small: The Influ…Feeling and thinking: Preferences need no inferences. 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this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1989Stereotypes and prejudice: Their automatic and controlled components.5,650 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1989Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach2,084 cited
  • 1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making2,044 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
  • 2006Numeracy and Decision Making1,178 cited
  • 2003Consumer Perceptions of Price (Un)Fairness1,077 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 1999Perceptions of Price Unfairness: Antecedents and Consequences941 cited
  • 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

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673 cited
  • 2001Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts599 cited
  • Cited by

    • 2023Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases33 cited
    • 2022Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention24 cited
    • 2024Determining online consumer’s luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics24 cited