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Performance des stratégies BoP orientées « produit ». Une analyse par la méthode de sondage de cas
16 references·1 citing·34 second hop
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References

  • 2007The Social Responsibility of Business Is to Increase Its Profits11,534 cited
  • 1976Primary, Secondary, and Meta-Analysis of Research4,889 cited
  • 2018Creating Shared Value3,907 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2001Meta-Study of Qualitative Health Research664 cited
  • 2005Capitalism at the crossroads: the unlimited business opportunities in solving the world's most difficult problems508 cited
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  • 2004Social Alliances: Company/Nonprofit Collaboration451 cited
  • 2009The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances430 cited
  • 2001Achieving Acculturation in Mergers and Acquisitions: An International Case Survey352 cited
  • 2011Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model246 cited
  • 2008Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid221 cited

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  • 2011Product Development for the BoP : Insights on Concept and Prototype Development from University‐Based Student Projects in I ndia172 cited
  • 2009Bottom-of-the-Pyramid: Organizational Barriers to Implementation159 cited
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    • 2023Construction sociale d'un marché de farine infantile enrichie à Madagascar0 cited