An examination of the relationship between co-creation and well-being: an application in the case of tourism

Sihem Dekhili · Yousra Hallem

78 citations0/0 files storedJournal of Travel & Tourism Marketing

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Service and Product Innovation Diverse Aspects of Tourism Research Customer Service Quality and Loyalty

Abstract

The present study considers a sample of 339 French travellers to empirically examine the way co-creation affects consumer well-being. The findings obtained from a structural equation model confirm that the extent to which the offer is co-created with tourists has a positive impact on the latter’s well-being, and that this impact is broadly mediated by empowerment. The findings also show that consumer well-being has a positive impact on loyalty, acting as a partial mediator in the link between empowerment and loyalty. Finally, consumer satisfaction with the co-creation performance appears to strengthen their empowerment, well-being and loyalty.

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References

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2021How tourism activity shapes travel experience sharing: Tourist well-being and social context 2023Consumer well‐being—A systematic literature review and research agenda using TCCM framework 2020Tourist expertise and pre-travel value co-creation: Task-related processes and beyond 2023Tourist personality, value co‐creation, and emotional well‐being 2021Value cocreation research in tourism and hospitality: a comparative bibliometric analysis

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