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Online banner advertisement scheduling for advertising effectiveness · Study

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ArticleOnline banner advertisement scheduling for advertising effectiveness

Gwang Kim2019

Article2019

Online banner advertisement scheduling for advertising effectiveness

Gwang Kim · Ilkyeong Moon

41 citations·0/0 files stored·Computers & Industrial Engineering

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Scheduling and Timetabling Solutions Scheduling and Optimization Algorithms Optimization and Mathematical Programming

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References

1999How Advertising Works: What Do We Really Know?1994Shelf management and space elasticity 1981A Model for Optimizing Retail Space Allocations 1999Cognitive Impact of Banner Ad Characteristics: An Experimental Study 1998Estimation of product category sales responsiveness to allocated shelf space 2013Bon Appétit for Apps: Young American Consumers' Acceptance of Mobile Applications 1986Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model 2013Shelf space elasticity: A meta-analysis

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Details

Year2019

Typearticle

Published2019-12-12

VenueComputers & Industrial Engineering

ISSN-L0360-8352

Languageen

Citations41

Files0 public / 0

ShelfScheduling and Timetabling Solutions

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doi10.1016/j.cie.2019.106226

openalex_workW2996684745

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