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Online banner advertisement scheduling for advertising effectiveness
15 references·0 citing·43 second hop
Online banner advertisement scheduling for advertising effectiveness (2019)Online banner advertisement scheduling fo…When does cross-space elasticity matter in shelf-space planning? A decision analytics approach (2017)When does cross-space elastic…Shelf space elasticity: A meta-analysis (2013)Shelf space elasticity: A met…Optimal contract-sizing in online display advertising for publishers with regret considerations (2013)Optimal contract-sizing in on…Bon Appétit for Apps: Young American Consumers' Acceptance of Mobile Applications (2013)Bon Appétit for Apps: Young A…A piecewise linearization framework for retail shelf space management models (2012)A piecewise linearization fra…Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates (2011)Online keyword based advertis…Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis (2011)Determinants of Advertising E…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Cognitive Impact of Banner Ad Characteristics: An Experimental Study (1999)Cognitive Impact of Banner Ad…Estimation of product category sales responsiveness to allocated shelf space (1998)Estimation of product categor…Shelf management and space elasticity (1994)Shelf management and space el…Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model (1986)Effects of Television Commerc…Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model (1986)Effects of Television Commerc…A Model for Optimizing Retail Space Allocations (1981)A Model for Optimizing Retail…Shelf Space Allocation and Profit Maximization in Mass Retailing (1973)Shelf Space Allocation and Pr…Management of Multi-Item Retail Inventory Systems with Demand Substitution (2000)An integrated assortment and shelf-space optimization model with demand substitution and space-elasticity effects (2017)Integrated assortment planning and store-wide shelf space allocation: An optimization-based approach (2017)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Publication bias in meta-analysis its causes and consequences (2000)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Retail shelf space planning problems: A comprehensive review and classification framework (2020)Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review (2020)Planned versus impulse purchase behavior. 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(1981)How Advertising Works on the WWW: Modified Elaboration Likelihood Model (1999)The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence (2001)Meta-Analyses of the Effectiveness of Warning Labels (2004)A sensitivity analysis of retailer shelf management models (1995)Competing for Shelf Space (2010)The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003)The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates (2003)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)Assortment Planning: Review of Literature and Industry Practice (2008)Customer Experience Management in Retailing: An Organizing Framework (2009)
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References

  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1994Shelf management and space elasticity661 cited
  • 1981A Model for Optimizing Retail Space Allocations396 cited
  • 1999Cognitive Impact of Banner Ad Characteristics: An Experimental Study222 cited
  • 1998Estimation of product category sales responsiveness to allocated shelf space173 cited
  • 2013Bon Appétit for Apps: Young American Consumers' Acceptance of Mobile Applications155 cited
  • 1986Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model144 cited
  • 2013Shelf space elasticity: A meta-analysis102 cited
  • 1973Shelf Space Allocation and Profit Maximization in Mass Retailing99 cited
  • 2012A piecewise linearization framework for retail shelf space management models93 cited
  • 1986Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model64 cited
  • 2011Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis44 cited
  • 2011Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates36 cited
  • 2017When does cross-space elasticity matter in shelf-space planning? A decision analytics approach

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34 cited
  • 2013Optimal contract-sizing in online display advertising for publishers with regret considerations18 cited
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