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Brand Placement in a Movie Song and its Impact on Brand Equity
16 references·1 citing·35 second hop
Brand Placement in a Movie Song and its Impact on Brand Equity (2020)Brand Placement in a Movie Song and its I…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Research Methods for Business (2007)Research Methods for BusinessMeasuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)On the Use of College Student…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsBeyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The effect of movie and television placements (2022)The effect of movie and telev…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction (2003)Tourism routes as a tool for the economic development of rural areas—vibrant hope or impossible dream? (2003)The Role of Networks in Small and Medium-Sized Enterprise Innovation and Firm Performance (2012)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Building Brand Community (2002)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
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  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2001On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis1,259 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited

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  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
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    • 2022The effect of movie and television placements17 cited