References

• 2006Content Analysis: A Flexible Methodology2,021 cited
• 2007Defining Strategic Communication1,279 cited
• 2009Engaging stakeholders through social networking: How nonprofit organizations are using Facebook1,127 cited
• 2012Information, Community, and Action: How Nonprofit Organizations Use Social Media1,083 cited
• 2012Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action278 cited
• 2014Public engagement with nonprofit organizations on Facebook263 cited
• 2011Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts262 cited
• 2013Fostering democracy through social media: Evaluating diametrically opposed nonprofit advocacy organizations’ use of Facebook, Twitter, and YouTube169 cited
• 2013Strategic Planning for Public Relations135 cited
• 2009An Updated Look at the Impact of Social Media on Public Relations Practice111 cited
• 2015WEB 2.0: How social media applications leverage nonprofit responses during a wildfire crisis79 cited
• 2015Effective Social Media Engagement for Nonprofits: What Matters?77 cited
• 2015Social Media Effectiveness for Public Engagement65 cited
• 2018Exploring nonprofit-business partnerships on Twitter from a network perspective