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Business Intelligence for Designing Restaurant Marketing Strategy: A Case Study
2 references·2 citing·20 second hop
Business Intelligence for Designing Restaurant Marketing Strategy: A Case Study (2019)Business Intelligence for Designing Resta…Customer relationship management and big data enabled: Personalization & customization of services (2018)Customer relationship managem…Business intelligence: data mining and optimization for decision making (2016)Business intelligence: data m…Mapping the scholarly research on restaurants: a bibliometric analysis (2022)Mapping the scholarly researc…Machine Learning Mini Batch K-means and Business Intelligence Utilization for Credit Card Customer Segmentation (2021)Machine Learning Mini Batch K…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Big Data consumer analytics and the transformation of marketing (2015)Big data analytics in E-commerce: a systematic review and agenda for future research (2016)Digital Marketplace and FinTech to Support Agriculture Sustainability (2019)Fostering B2B sales with customer big data analytics (2019)Personalization in personalized marketing: Trends and ways forward (2022)Marketing Management 14th ed (2012)RFM ranking – An effective approach to customer segmentation (2018)Social media analytics and business intelligence research: A systematic review (2020)The Structure of Scientific Revolutions (1963)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Mapping the knowledge domain of green procurement: a review and bibliometric analysis (2023)Public procurement research: a bibliometric analysis (2024)The Measurement of Productive Efficiency (1957)Measuring the efficiency of decision making units (1978)Building a Data Warehouse (2008)MetaFraud: A Meta-Learning Framework for Detecting Financial Fraud1 (2012)Accounting, accountability, social media and big data: revolution or hype? (2017)A systematic literature review of supply chain decision making supported by the Internet of Things and Big Data Analytics (2020)
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References

  • 2018Customer relationship management and big data enabled: Personalization & customization of services408 cited
  • 2016Business intelligence: data mining and optimization for decision making398 cited

Cited by

  • 2022Mapping the scholarly research on restaurants: a bibliometric analysis25 cited
  • 2021Machine Learning Mini Batch K-means and Business Intelligence Utilization for Credit Card Customer Segmentation11 cited

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