SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Strategies for Marketing Really New Products to the Mass Market: A Text Mining-Based Case Study of Virtual Reality Games
16 references·0 citing·53 second hop
Strategies for Marketing Really New Products to the Mass Market: A Text Mining-Based Case Study of Virtual Reality Games (2019)Strategies for Marketing Really New Produ…Uniting the Tribes: Using Text for Marketing Insight (2019)Uniting the Tribes: Using Tex…Micro- and Macro-Dynamics of Open Innovation with a Quadruple-Helix Model (2019)Micro- and Macro-Dynamics of …The role of digital technologies in open innovation processes: an exploratory multiple case study analysis (2018)The role of digital technolog…Entrepreneurial cyclical dynamics of open innovation (2018)Entrepreneurial cyclical dyna…Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment (2015)Why do people buy virtual goo…Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities (2013)Value Creation in the Video G…Avatar-based innovation: Using virtual worlds for real-world innovation (2009)Avatar-based innovation: Usin…Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience (2007)Adoption of New and Really Ne…Virtual product experience and customer participation—A chance for customer-centred, really new products (2006)Virtual product experience an…Open Innovation: A New Paradigm for Understanding Industrial Innovation (2006)Open Innovation: A New Paradi…Measuring Preferences for Really New Products (2003)Measuring Preferences for Rea…A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)A critical look at technologi…“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products (2001)“What Is It?” Categorization …Critical development activities for really new versus incremental products*1 (1998)Critical development activiti…Critical Development Activities for Really New versus Incremental Products (1998)Critical Development Activiti…Premarket Forecasting of Really-New Products (1996)Premarket Forecasting of Real…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Dynamic capabilities and strategic management (1997)Do different types of innovation rely on specific kinds of knowledge interactions? (2008)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Statistical principles in experimental design. (1962)Statistical Principles in Experimental Design (1992)The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions* (2005)Combining stated and revealed choice research to simulate the neighbor effect: The case of hybrid-electric vehicles (2009)Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)Advances in Consumer Research (2025)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Flow: the psychology of optimal experience (1990)Platform Competition in Two-Sided Markets (2003)A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs) (2014)Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image (2016)Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success (2016)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)The Theory of Economic Development (2003)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)Leveraging External Sources of Innovation: A Review of Research on Open Innovation (2013)Diffusion of Innovations 1 (2019)Family resemblances: Studies in the internal structure of categories (1975)Context theory of classification learning. (1978)Structure‐Mapping: A Theoretical Framework for Analogy* (1983)Entrenched Knowledge Structures and Consumer Response to New Products (2001)When Is a New Thing a Good Thing? Technological Change, Product Form Design, and Perceptions of Value for Product Innovations (2007)Thinking about technology: Applying a cognitive lens to technical change (2008)An Investigation into the New Product Process: Steps, Deficiencies, and Impact (1986)Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness (1995)Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance (2001)Cognition and Renewal: Comparing CEO and Organizational Effects on Incumbent Adaptation to Technical Change (2008)A New Product Growth for Model Consumer Durables (1969)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)A New Marketing Paradigm for Electronic Commerce (1997)Middle‐Status Conformity: Theoretical Restatement and Empirical Demonstration in Two Markets (2001)The Sources of Innovation (2007)The Structure of Scientific Revolutions (1963)Case Study Research: Design and Methods (1984)Open innovation: The next decade (2014)INNOVATION IN THE PUBLIC SECTOR: A SYSTEMATIC REVIEW AND FUTURE RESEARCH AGENDA (2015)The Open Innovation Research Landscape: Established Perspectives and Emerging Themes across Different Levels of Analysis (2016)Basic Content Analysis (1990)Case study research: design and methods (2011)The digital transformation of SMEs – a new knowledge broker called the digital innovation hub (2020)How do digitalization capabilities enable open innovation in manufacturing enterprises? A multiple case study based on resource integration perspective (2022)The digital economy, enterprise digital transformation, and enterprise innovation (2022)Telling more than we can know: Verbal reports on mental processes. (1977)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)Natural language processing (NLP) in management research: A literature review (2020)Better Marketing for a Better World (2021)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)
this work references cited by second hop

References

  • 2002A critical look at technological innovation typology and innovativeness terminology: a literature review3,470 cited
  • 2006Open Innovation: A New Paradigm for Understanding Industrial Innovation1,477 cited
  • 2019Uniting the Tribes: Using Text for Marketing Insight741 cited
  • 2003Measuring Preferences for Really New Products556 cited
  • 1998Critical development activities for really new versus incremental products*1503 cited
  • 2001“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products431 cited
  • 2018The role of digital technologies in open innovation processes: an exploratory multiple case study analysis424 cited
  • 1996Premarket Forecasting of Really-New Products373 cited
  • 2006Virtual product experience and customer participation—A chance for customer-centred, really new products370 cited
  • 2013Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities346 cited
  • 2019Micro- and Macro-Dynamics of Open Innovation with a Quadruple-Helix Model329 cited
  • 2009Avatar-based innovation: Using virtual worlds for real-world innovation304 cited
  • 2015Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment297 cited
  • 2007Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

257 cited
  • 1998Critical Development Activities for Really New versus Incremental Products243 cited
  • 2018Entrepreneurial cyclical dynamics of open innovation195 cited
  • Cited by

    No citing works inside the corpus for this window.