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The halo effect of foreign brands on the misclassification of local brands
16 references·0 citing·47 second hop
The halo effect of foreign brands on the misclassification of local brands (2019)The halo effect of foreign brands on the …BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL (2017)BUILDING BRAND IDENTITY IN CO…Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? (2015)Halo (Spillover) Effects in S…A Memory-Theory Perspective of Country-Image Formation (2015)A Memory-Theory Perspective o…The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness (2012)The Interplay between Global …Understanding brand identity confusion (2011)Understanding brand identity …Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time (2011)Relationships among Brand Ide…Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image (2011)Gains and Losses from the Mis…“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters (2011)“What? I thought Samsung was …SME brand building and management: an exploratory study (2010)SME brand building and manage…Countering negative country‐of‐origin effects (2010)Countering negative country‐o…The CoO‐ELM model (2009)The CoO‐ELM modelNon-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications (2009)Non-local or local brands? A …Country of origin, brand image perception, and brand image structure (2008)Country of origin, brand imag…Building brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…Asymmetric effects of brand origin confusion (2008)Asymmetric effects of brand o…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Building theories from case study research (2009)IMC capability: antecedents and implications for brand performance (2017)The moderating effect of brand orientation on inter-firm market orientation and performance (2017)Corporate brand identity co-creation in business-to-business contexts (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Psychology of Attitudes (1997)The effect of country of origin on brand equity: an empirical study on generic drugs (2011)The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM (2014)How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image (2022)The theory of planned behavior (1991)Implicit social cognition: Attitudes, self-esteem, and stereotypes. 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(2003)The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries (2012)The Impact of the home country on internationalization (2018)Accounting for common method variance in cross-sectional research designs. (2001)Drivers of Local Relative to Global Brand Purchases: A Contingency Approach (2014)French Roast: Consumer Response to International Conflict—Evidence from Supermarket Scanner Data (2015)Consumers and Brands across the Globe: Research Synthesis and New Directions (2017)Advances in Consumer Research (2025)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The influence of brand color identity on brand association and loyalty (2019)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 2012The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness405 cited
  • 2015Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?291 cited
  • 2009Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications259 cited
  • 2011“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters255 cited
  • 2017BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL204 cited
  • 2011Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image199 cited
  • 2010SME brand building and management: an exploratory study190 cited
  • 2008Country of origin, brand image perception, and brand image structure172 cited
  • 2009The CoO‐ELM model148 cited
  • 2011Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time128 cited
  • 2015A Memory-Theory Perspective of Country-Image Formation81 cited
  • 2008Asymmetric effects of brand origin confusion

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77 cited
  • 2010Countering negative country‐of‐origin effects69 cited
  • 2011Understanding brand identity confusion62 cited
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