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ArticleActivation of country stereotypes: automaticity, consonance, and impact

Marc Florian Herz2012

Article2012

Activation of country stereotypes: automaticity, consonance, and impact

Marc Florian Herz · Adamantios Diamantopoulos

190 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification European Cultural and National Identity Cultural Differences and Values

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2025Advances in Consumer Research 1980Feeling and thinking: Preferences need no inferences.1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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2019Effect of social media sharing on destination brand awareness and destination quality 2011Resolving the impasse regarding research on the origins of products and brands 2020Brand credibility and marketplace globalization: The role of perceived brand globalness and localness 2013Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective 2018Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations

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Year2012

Typearticle

Published2012-10-18

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations190

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-012-0318-1

openalex_workW1968681663

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2017

Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model

2018Emerging market MNCs' cross-border acquisition completion: Institutional image and strategies

2017I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial