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A multi-level contrastive analysis of promotional strategies in specialised discourse
16 references·3 citing·42 second hop
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References

  • 1993Influence: The Psychology of Persuasion2,547 cited
  • 2009Register, Genre, and Style2,033 cited
  • 2001The Discourse of Advertising1,129 cited
  • 2004Worlds of written discourse472 cited
  • 2008Research article abstracts in applied linguistics and educational technology: a study of linguistic realizations of rhetorical structure and authorial stance369 cited
  • 2007Genre analysis, ESP and professional practice305 cited
  • 2004Intercultural rhetoric research: beyond texts287 cited
  • 2005English as a lingua franca in international business contexts284 cited
  • 2005English as a lingua franca in international business contexts202 cited
  • 2001Using computerized corpus analysis to investigate the textlinguistic discourse moves of a genre190 cited
  • 2005Generic patterns in promotional discourse172 cited
  • 2009The linguistic and the contextual in applied genre analysis: The case of the company audit report141 cited
  • 2004Discourse in the Professions: Perspectives from corpus linguistics138 cited
  • 2005Persuasion Across Genres112 cited
  • 2013Rhetorical structure and persuasive language in the subgenre of online advertisements109 cited

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  • 2004The argument for using English specialised corpora to understand academic and professional language.91 cited
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    • 2023‘The study has clear limitations’: Presentation of limitations in conclusion sections of PhD dissertations and research articles in applied linguistics29 cited
    • 2023The ecological discourse analysis of news discourse based on deep learning from the perspective of ecological philosophy16 cited
    • 2020Brand image among the purchase decision determinants13 cited