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This paper argues that provision of industrial commons (IC), might be considered as a crucial factor of a cluster’s attractiveness in digital transformation, e.g. in Industry 4.0 (I4.0) time. By drawing on the qualitative case study method of Hamburg Aviation cluster (HAv), it aims at exploring the nature of IC in the leading German I4.0 cluster. Proximity emerges, even if sometimes not explicitly, as the recurring topic facilitating the provision of IC, along with the advancement of I4.0. As Industry 4.0 stipulates much uncertainty, the closeness featuring in clusters, seems to bring various benefits, which can help address challenges associated with I4.0, and faced mainly by small and medium firms (SMEs). The vicinity to key actors and the gains of networking, reflect the importance of (un)articulated proximity
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