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Omnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities · Study

WorkOmnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities

Rehan Iftikhar2020

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Workgreen2020

Omnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities

Rehan Iftikhar · Zohreh Pourzolfaghar · Markus Helfert

17 citations·0/0 files stored·Lecture notes in information systems and organisation

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Consumer Retail Behavior Studies Supply Chain and Inventory Management Digital Innovation in Industries

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References

1985Competitive Advantage: Creating and Sustaining Superior Performance 1985Competitive advantage, creating and sustaining superior performance 2017Case Study Research and Applications: Design and Methods 2002Analyzing the Past to Prepare for the Future: Writing a Literature Review 2016Understanding Customer Experience Throughout the Customer Journey 2009Reconstructing the Giant: On the Importance of Rigour in Documenting the Literature Search Process 2017The Future of Retailing 2008Business Value of IT: An Essay on Expanding Research Directions to Keep up with the Times

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2024Sustainable performance in SMEs using big data analytics for closed-loop supply chains and reverse omnichannel

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2021Omni-channel retailing in supply chains: a systematic literature reviewreview · 10 shared references 2022Designing a seamless shopping journey through omnichannel retailer integrationarticle · 9 shared references 2021Systematic review of digital value propositions in the retail sector: New approach for digital experience studyreview · 9 shared references 2021A citation and co-citation bibliometric analysis of omnichannel marketing researcharticle · 9 shared references 2018Mobile Technology Contributing to Omni-Channel Retailother · 9 shared references 2018An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Conceptarticle · 9 shared references

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Year2020

Typeother

Published2020-01-01

VenueLecture notes in information systems and organisation

ISSN-L2195-4968

Languageen

Citations17

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-030-49644-9_5

openalex_workW2997985297

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