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Effort justification for fun activities?: The effect of location-based mobile coupons using games
16 references·5 citing·44 second hop
Effort justification for fun activities?: The effect of location-based mobile coupons using games (2019)Effort justification for fun activities?:…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Licensing Effect in Consumer Choice (2006)Licensing Effect in Consumer …Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Justification Effects on Cons…Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)Earning the Right to Indulge:…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Experiential Marketing (1999)Experiential MarketingDonations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…Reason-based choice (1993)Reason-based choicePsychometric Properties of the Intrinsic Motivation Inventory in a Competitive Sport Setting: A Confirmatory Factor Analysis (1989)Psychometric Properties of th…Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989)Choice Based on Reasons: The …The support of autonomy and the control of behavior. (1987)The support of autonomy and t…The general causality orientations scale: Self-determination in personality (1985)The general causality orienta…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…The effect of severity of initiation on liking for a group. (1959)The effect of severity of ini…Cognitive consequences of forced compliance. (1959)Cognitive consequences of for…Examining the gamified effect of the blindbox design: The moderating role of price (2023)Examining the gamified effect…Values that drive desire: examining determinants of mobile promotion satisfaction (2022)Values that drive desire: exa…The determinants of Women's redemption of geo-targeted m-coupons (2022)The determinants of Women's r…The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods (2020)The evolving role of hit and …Competitive location-based mobile coupon targeting strategy (2020)Competitive location-based mo…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Generalized expectancies for internal versus external control of reinforcement. 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this work references cited by second hop

References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1985The general causality orientations scale: Self-determination in personality5,092 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1987The support of autonomy and the control of behavior.3,242 cited
  • 1999Experiential Marketing2,989 cited
  • 1959Cognitive consequences of forced compliance.2,944 cited
  • 1989Psychometric Properties of the Intrinsic Motivation Inventory in a Competitive Sport Setting: A Confirmatory Factor Analysis2,691 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 1993Reason-based choice1,454 cited
  • 1959The effect of severity of initiation on liking for a group.1,296 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
  • 2006Licensing Effect in Consumer Choice966 cited

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  • 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
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    • 2023Examining the gamified effect of the blindbox design: The moderating role of price31 cited
    • 2020The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods26 cited
    • 2020Competitive location-based mobile coupon targeting strategy25 cited
    • 2022Values that drive desire: examining determinants of mobile promotion satisfaction18 cited
    • 2022The determinants of Women's redemption of geo-targeted m-coupons14 cited