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Optimization of Operational Decisions in Digital Advertising: A Literature Review · Study

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ChapterOptimization of Operational Decisions in Digital Advertising: A Literature Review

Narendra Agrawal2019

Chapter2019

Optimization of Operational Decisions in Digital Advertising: A Literature Review

Narendra Agrawal · Sami Najafi Asadolahi · Stephen A. Smith

15 citations·0/0 files stored·Springer series in supply chain management

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Supply Chain and Inventory Management Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords 2006Position auctions 1995How Promotions Work 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts 2006The Effect of Banner Advertising on Internet Purchasing 1999Managing Advertising and Promotion for Long-Run Profitability 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets 2014Optimal real-time bidding for display advertising

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Year2019

Typechapter

Published2019-12-14

VenueSpringer series in supply chain management

ISSN-L2365-6395

Languageen

Citations15

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/978-3-030-31733-1_5

openalex_workW2998419487

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