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Optimization of Operational Decisions in Digital Advertising: A Literature Review
16 references·1 citing·50 second hop
Optimization of Operational Decisions in Digital Advertising: A Literature Review (2019)Optimization of Operational Decisions in …Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)Revisión de la productividad …Real-Time Bidding by Reinforcement Learning in Display Advertising (2017)Real-Time Bidding by Reinforc…Optimal real-time bidding for display advertising (2014)Optimal real-time bidding for…Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo! (2014)Online ads and offline sales:…Real-time bidding for online advertising (2013)Real-time bidding for online …Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets (2011)Location, Location, Location:…Innovations in Retail Pricing and Promotions (2011)Innovations in Retail Pricing…Ad Exchanges: Research Issues (2009)Ad Exchanges: Research IssuesInternet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Dynamics of bid optimization in online advertisement auctions (2007)Dynamics of bid optimization …The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Position auctions (2006)Position auctionsThe current and future sales impact of a retail frequency reward program (2005)The current and future sales …Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Managing Advertising and Promotion for Long-Run Profitability (1999)Managing Advertising and Prom…How Promotions Work (1995)How Promotions WorkTemporal distribution of sociodemographic characteristics at transit stops (2021)Temporal distribution of soci…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Prospect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)Challenges and Opportunities in Multichannel Customer Management (2006)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Future of Retailer Profitability: An Organizing Framework (2016)Limited-dependent and qualitative variables in econometrics (1983)Managing brand equity : capitalizing on the value of a brand name. (1991)Who Benefits from Store Brand Entry? (2004)The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? (2010)Advances in Consumer Research (2025)The Effects of Product Class Knowledge on Information Search Behavior (1985)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Using Online Conversations to Study Word-of-Mouth Communication (2004)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2015)The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions (2018)An Information Processing Theory of Consumer Choice (1979)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)A Marketplace for Data (2019)Online Display Advertising Markets: A Literature Review and Future Directions (2020)Unemployment Insurance And Unemployment Spells (1988)Unemployment Insurance and Unemployment Spells (1990)How Advertising Works: What Do We Really Know? (1999)The fairyland of Second Life: Virtual social worlds and how to use them (2009)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Customer satisfaction and loyalty in online and offline environments (2003)Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010)Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements (2017)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)The assignment game I: The core (1971)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Third-Party Web Tracking: Policy and Technology (2012)
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References

  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 2006Position auctions808 cited
  • 1995How Promotions Work655 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 1999Managing Advertising and Promotion for Long-Run Profitability406 cited
  • 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets372 cited
  • 2014Optimal real-time bidding for display advertising314 cited
  • 2011Innovations in Retail Pricing and Promotions309 cited
  • 2018Revisión de la productividad científica sobre gestión de la experiencia del cliente303 cited
  • 2005The current and future sales impact of a retail frequency reward program271 cited
  • 2007Dynamics of bid optimization in online advertisement auctions225 cited
  • 2013Real-time bidding for online advertising217 cited
  • 2014Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!211 cited
  • 2017Real-Time Bidding by Reinforcement Learning in Display Advertising

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196 cited
  • 2009Ad Exchanges: Research Issues194 cited
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    • 2021Temporal distribution of sociodemographic characteristics at transit stops4 cited