SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks
16 references·0 citing·40 second hop
Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks (2020)Dynamics of Online Relationship Marketing…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)The role played by perceived …The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)The four levels of loyalty an…Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Customer perceived value, sat…E‐satisfaction and e‐loyalty: A contingency framework (2003)E‐satisfaction and e‐loyalty:…E-LOYALTY: YOUR SECRET WEAPON ON THE WEB (2003)E-LOYALTY: YOUR SECRET WEAPON…Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Developing and Validating Tru…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment (2000)Control Mechanisms and the Re…The Structure of Commitment in Exchange (1995)The Structure of Commitment i…An Integrated Model of Buyer-Seller Relationships (1995)An Integrated Model of Buyer-…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)An examination of the determinants of customer loyalty in mobile commerce contexts (2005)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Economic Institutions of Capitalism (1987)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Consistent Partial Least Squares Path Modeling1 (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Validation Guidelines for IS Positivist Research (2004)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry (2002)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)The role of social presence in establishing loyalty in e-Service environments (2006)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology5,540 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2003E‐satisfaction and e‐loyalty: A contingency framework2,306 cited
  • 1995The Structure of Commitment in Exchange2,238 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB2,084 cited
  • 1995An Integrated Model of Buyer-Seller Relationships2,083 cited
  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 2005The role played by perceived usability, satisfaction and consumer trust on website loyalty1,684 cited
  • 2004

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The four levels of loyalty and the pivotal role of trust: a study of online service dynamics
1,424 cited
  • 2000Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment1,371 cited
  • Cited by

    No citing works inside the corpus for this window.