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The psychology of persuasion
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The psychology of persuasion (1996)The psychology of persuasionImproving the acceptability of internet-based cognitive-behavioral therapy among Black Americans. (2021)Improving the acceptability o…Social marketing, pester power and reverse socialisation (2016)Social marketing, pester powe…Wie Erfolg schmeckt (2015)Wie Erfolg schmecktLearning to Measure Influence in a Scientific Social Network (2014)Learning to Measure Influence…Mitigation win–win (2013)Mitigation win–winEvaluation and Feedback Effects of Limited Editions in FMCG Categories (2010)Evaluation and Feedback Effec…Influence : how and why people agree to things (1985)P opper, K arl R (2005)Finite and Infinite Games (2010)Conflict, arousal, and curiosity. (1960)Family resemblances: Studies in the internal structure of categories (1975)Advances in Consumer Research (2025)Culture and the Evolutionary Process (1986)Influence: The Psychology of Persuasion (1993)Thinking, Fast and Slow (2011)Consumer Socialization: A Theoretical and Empirical Analysis (1978)Theory and Method in Health Audience Segmentation (1996)Social marketing: influencing behaviors for good (2008)The theory of planned behavior (1991)The structure of negative emotional states: Comparison of the Depression Anxiety Stress Scales (DASS) with the Beck Depression and Anxiety Inventories (1995)User Acceptance of Information Technology: Toward A Unified View1 (2003)Behavioral Study of obedience. (1963)An index to quantify an individual's scientific research output (2005)
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  • 2013Mitigation win–win55 cited
  • 2014Learning to Measure Influence in a Scientific Social Network7 cited
  • 2016Social marketing, pester power and reverse socialisation6 cited
  • 2010Evaluation and Feedback Effects of Limited Editions in FMCG Categories6 cited
  • 2021Improving the acceptability of internet-based cognitive-behavioral therapy among Black Americans.1 cited
  • 2015Wie Erfolg schmeckt0 cited

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