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Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand

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References

2005How brands become icons: the principles of cultural branding1,287 cited
2007American Patriotism, National Identity, and Political Involvement909 cited
2008A Cultural Approach to Branding in the Global Marketplace282 cited
2010Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands274 cited
2009Brand Management: Research, Theory and Practice253 cited
2006Jack Daniel's America214 cited
2017Selling and consuming the nation: Understanding consumer nationalism135 cited
2012Marketing Semiotics131 cited
2005The Politics of Contemporary Spain120 cited
2010Brands and brand management : contemporary research perspectives82 cited
1990New approaches to the symbolic character of consumer goods and activities49 cited
2015Brand Meaning: Meaning, Myth and Mystique in Today’s Brands27 cited

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2021Corrupción política, liderazgo e influencia en Twitter. Un análisis sobre la transparencia pública en el marco de las elecciones del 28 de abril en España10 cited

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