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Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations
16 references·2 citing·43 second hop
Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations (2020)Does the CSR Message Matter? Untangling t…Advances in Consumer Research (2025)Advances in Consumer ResearchMaximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Responding to public and private politics: corporate disclosure of climate change strategies (2009)Responding to public and priv…Organizational Implications of Institutional Pluralism (2008)Organizational Implications o…Strategy and society: the link between competitive advantage and corporate social responsibility (2007)Strategy and society: the lin…Ideologically motivated activism: How activist groups influence corporate social change activities (2007)Ideologically motivated activ…Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Consumer Responses to Corpora…Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…Corporate responsibility: The communication challenge (2004)Corporate responsibility: The…The Past, Present, and Future of an Identity Theory (2000)The Past, Present, and Future…Diffusion in Organizations and Social Movements: From Hybrid Corn to Poison Pills (1998)Diffusion in Organizations an…Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts (1997)Toward a Theory of Stakeholde…Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Toward a Theory of Stakeholde…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Handbook of Theory and Research for the Sociology of Education. (1987)Handbook of Theory and Resear…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X (2024)Improving nonprofit engagemen…What do we know about CSR authenticity? A systematic review from 2007 to 2021 (2022)What do we know about CSR aut…The Presentation of Self in Everyday Life. (1956)Social Theory and Social Structure (1958)A Theory of Self-Esteem (2002)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)Values as the Core of Personal Identity: Drawing Links between Two Theories of Self (2003)Mind, Self, and Society (2015)Developing Buyer-Seller Relationships (1987)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. 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References

  • 1987Handbook of Theory and Research for the Sociology of Education.15,142 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1997Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts9,467 cited
  • 2007Strategy and society: the link between competitive advantage and corporate social responsibility7,425 cited
  • 1997Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts5,029 cited
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  • 2006Achieving Marketing Objectives through Social Sponsorships799 cited
  • 2007Ideologically motivated activism: How activist groups influence corporate social change activities

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777 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 2004Corporate responsibility: The communication challenge555 cited
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    • 2024Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X8 cited