Impulsive Buying Behavior and Its Relation to the Emotional Balance

Abstract

The current study aims at introducing the relation between the impulsive buying behavior and emotional balance among the students of the Accounting Department in Petra University and Al-Imam Mohammad Ibn Saud Islamic University according to Nationality, Gender and Economic Level, through a sample consisting of (438) persons; (192) from the Accounting Department in Petra University and (246) from the Accounting Department at Al-Imam Mohammad Ibn Saud Islamic University. In order to achieve study objectives, researcher used: the impulsive buying behavior scale developed by Verplanken and Herabadi and translated by Al-Far, in addition to the emotional balance scale prepared by Dicks and translated by Al-Asmari. Study indicated negative correlation of statistical denotation between the impulsive buying behavior and the emotional balance among the students of the Accounting Department; while suggesting no differences of statistical denotation in the level of buying behavior among students depending on the variables of gender or economic level. Outcomes also concluded having differences of statistical indication in the level of emotional balance depending on nationality for the students of the Accounting Department at Al-Imam Mohammad Ibn Saud Islamic University, while not having differences of statistical denotation in the level of emotional balance in all its dimensions among students depending on the variable of gender. Study also indicated differences in the level of emotional balance among students depending on the variable of economic level between those of high economic level and those of low economic level for the benefit of those of high economic level.

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