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Principles of Marketing: A Global Perspective · Study

BookPrinciples of Marketing: A Global Perspective

Philip Kotler2008

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Bookgreen2008

Principles of Marketing: A Global Perspective

Philip Kotler · Swee Hoon Ang · Siew Meng Leong · Chin Tiong Tan · Oliver H. M. Yau

26 citations·0/0 files stored·Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

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Marketing and Advertising Strategies Management and Marketing Education Consumer Behavior and Market Dynamics

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2022Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop 2024Entrepreneurship Orientation (EO) and Innovation: A Systematic Review 2023Effects of Holistic Marketing on Organizational Performance

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Year2008

Typebook

Published2008-01-01

VenueSingapore Management University Institutional Knowledge (InK) (Singapore Management University)

Languageen

Citations26

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW3002849456

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