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Principles of Marketing: A Global Perspective
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Principles of Marketing: A Global Perspective (2008)Principles of Marketing: A Global Perspec…Entrepreneurship Orientation (EO) and Innovation: A Systematic Review (2024)Entrepreneurship Orientation …Effects of Holistic Marketing on Organizational Performance (2023)Effects of Holistic Marketing…Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop (2022)Pengaruh Green Marketing dan …Reliabilitas dan validitas (1997)Prosedur Penelitian Suatu Pendekatan Praktik (2006)Metode Penelitian Survei (2012)Green Marketing and Green Innovation on Green Purchase Intention Through Green Brand Image in Consumer Skincare (2024)From Marketing Mix to Relationship Marketing (1994)Social media: The new hybrid element of the promotion mix (2009)From Multi-Channel Retailing to Omni-Channel Retailing (2015)Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change (1996)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)
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  • 2022Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop6 cited
  • 2024Entrepreneurship Orientation (EO) and Innovation: A Systematic Review5 cited
  • 2023Effects of Holistic Marketing on Organizational Performance5 cited

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