INNOVATION-ORIENTATED TECHNOLOGY ASSIMILATION STRATEGY AND KOREAN SMES’ ENHANCING INNOVATION CAPABILITY, COMPETITIVE ADVANTAGE AND FIRM PERFORMANCE

Abstract

This research explores the effects of innovation-orientated technology assimilation strategy on Korean SMEs’ enhancing innovation capability, competitive advantage and firm performance. The results of this paper demonstrate that an innovation-orientated technology assimilation strategy enables SMEs to cultivate innovation capability, a crucial capability for catching-up to advanced firms and developing new products. In addition, innovation-orientated technology assimilation strategy significantly contributes to SMEs’ developing competitive advantages, leading to enhanced market share and sales growth. This study provides empirical evidence of SMEs employing innovation-orientated technology assimilation strategy to enhance innovation capability and to gain competitive advantage, and provides an empirical measurement for the execution of an innovation-orientated technology assimilation strategy.

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