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ArticleMarketing social marketing theory to practitioners

Magdalena Cismaru2020

Article2020

Marketing social marketing theory to practitioners

Magdalena Cismaru

40 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Behavioral Health and Interventions Smoking Behavior and Cessation Public Health Policies and Education

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References

1991The theory of planned behavior 1979The Ecology of Human Development 2008Nudge: improving decisions about health, wealth, and happiness 1981The Ecology of Human Development 1992Putting the fear back into fear appeals: The extended parallel process model 2014Bullying in the digital age: A critical review and meta-analysis of cyberbullying research among youth.2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns 2009Nudge: Improving Decisions About Health, Wealth, and Happiness

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Details

Year2020

Typearticle

Published2020-02-10

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations40

Files0 public / 0

ShelfBehavioral Health and Interventions

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doi10.1007/s12208-020-00245-4

openalex_workW3005759753

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