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The Effect of Product Placement on Customer Interests in Mediation by Brand Awareness
2 references·2 citing·13 second hop
The Effect of Product Placement on Customer Interests in Mediation by Brand Awareness (2020)The Effect of Product Placement on Custom…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Managing Brand Equity (1991)Managing Brand EquityThe Effect of Product Placement on Consumer Buying Interest with Brand Awareness as a Mediating Variable (2023)The Effect of Product Placeme…Product Placement in Filipino Films: An approach to Consumer Purchasing Intention (2022)Product Placement in Filipino…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The partial least squares approach for structural equation modeling. (1998)PLS-SEM: Indeed a Silver Bullet (2011)Effect of product placement labeling on visual product and brand reception – an empirical eye tracking study (2023)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Metode Penelitian Kuantitatif 2016 (2016)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
this work references cited by second hop

References

  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 1991Managing Brand Equity3,818 cited

Cited by

  • 2022Product Placement in Filipino Films: An approach to Consumer Purchasing Intention9 cited
  • 2023The Effect of Product Placement on Consumer Buying Interest with Brand Awareness as a Mediating Variable6 cited

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