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Evaluation of integrated marketing communication strategies used for the Fruits & Veggies Campaign in California and Virginia

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References

2010Use of mass media campaigns to change health behaviour2,483 cited
2015Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions304 cited
2015CVD Prevention Through Policy: a Review of Mass Media, Food/Menu Labeling, Taxation/Subsidies, Built Environment, School Procurement, Worksite Wellness, and Marketing Standards to Improve Diet181 cited
2014Unhealthy food, integrated marketing communication and power: a critical analysis40 cited

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2021The strategic innovation under information technological turbulence: the role of organisational resilience in competitive advantage45 cited
2021The important role of customer bonding capability to increase marketing performance in small and medium enterprises31 cited
2022Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace17 cited

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