Article2020

Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability

53 citations0/0 files storedCorporate Social Responsibility and Environmental Management

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Abstract

Abstract How to effectively communicate sustainable development has been a great challenge for businesses. This study identifies three dimensions of stakeholder‐centric perceived sustainability (strength, magnitude, and mobilizability) and presents a framework to recast sustainable communication metrics. The results demonstrate that the strength and mobilizability increase perceived value, leading to an enhancement of brand resonance and purchase intention. The magnitude negatively influences perceived value. This study contributes to the literature by proposing a framework to conceptualize the three dimensions of perceived sustainability and by evaluating outcomes of sustainable communication. The research advances our understanding by showing consumers' psychological path in assessing firms' sustainable communication. The findings also support gender differences. Finally, this paper offers practical suggestions to formulate sustainable communication strategies.

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References

2011PLS-SEM: Indeed a Silver Bullet 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Why we buy what we buy: A theory of consumption values 2006How corporate social responsibility is defined: an analysis of 37 definitions 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory 2002The High Price of Materialism

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