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The evolution of product placement: Consumer awareness and ethical considerations
6 references·3 citing·26 second hop
The evolution of product placement: Consumer awareness and ethical considerations (2006)The evolution of product placement: Consu…Controversies in Contemporary Advertising (2004)Controversies in Contemporary…Freedom of Commercial Expression (2003)Freedom of Commercial Express…Brand Placement: A Review (1998)Brand Placement: A ReviewBeyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Advertising principles (1994)Advertising principlesDeceptive Advertising: Behavioral Study of a Legal Concept (1992)Deceptive Advertising: Behavi…Communicating Coffee Culture through the Big Screen: Starbucks in American Movies (2011)Communicating Coffee Culture …Recognition and recall of product placements in films and broadcast programmes (2008)Recognition and recall of pro…Product placement: Exploring effects of product usage by principal actors (2008)Product placement: Exploring …Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Effectiveness of Product Placement: An Experimental Study in Turkey (2014)Compliance, identification, and internalization three processes of attitude change (1958)Social Learning Theory. (1978)Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives (2006)Advances in Consumer Research (2025)The Production of Space (1992)The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization (2004)The Great Good Place (2023)The Presentation of Self in Everyday Life. (1956)Recall of Brand Placements in Computer/Video Games (2002)Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Presentation of Self in Everyday Life, the (2008)The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019)Business research methods (1976)Current issues and research in advertising (1978)Authenticity and the textual persona: postmodern paradoxes in advertising narrative (1994)Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising (2011)Effects of functional green advertising on self and others (2018)Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations (2023)Telling More Than News: Commercial Influence in Local Television Stations (2007)Glamorizing sick bodies: how commercial advertising has changed the representation of HIV/AIDS (2010)Teens’ concern for privacy when using social networking sites: An analysis of socialization agents and relationships with privacy-protecting behaviors (2014)Human Rights Obligations of Non-State Actors (2006)Freedom of Commercial Expression and Public Health Protection in Europe (2010)
this work references cited by second hop

References

  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues665 cited
  • 1998Brand Placement: A Review441 cited
  • 1992Deceptive Advertising: Behavioral Study of a Legal Concept54 cited
  • 2003Freedom of Commercial Expression43 cited
  • 2004Controversies in Contemporary Advertising35 cited
  • 1994Advertising principles12 cited

Cited by

  • 2008Recognition and recall of product placements in films and broadcast programmes5 cited
  • 2011Communicating Coffee Culture through the Big Screen: Starbucks in American Movies5 cited
  • 2008Product placement: Exploring effects of product usage by principal actors5 cited

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