INTERNAL FACTOR EFFECTS IN FORMING THE SUCCESS OF SMALL BUSINESSES

Achmad Daengs GS

129 citations0/0 files storedSinergi Jurnal Ilmiah Ilmu Manajemen

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Entrepreneurship Studies and Influences SMEs Development and Digital Marketing Financial Literacy and Behavior

Abstract

ABSTRACT. The objective of this study to analyses the effects of entrepreneurial competency, marketing capability, financial resources, technology usage, knowledge sharing to business success on Small-Micro Enterprises built by Industrial and Trade Agency of Surabaya. This study employs explanatory study type. Data collection technique that used is Structural Equation Model (SEM) with Smart Partial Least Square (PLS) aided tools. The upshot of this research shows that : (1) Entrepreneurial Competency has significant effect to Business Success, (2) Marketing Capability has significant effect to Business Success ; (3) Financial Resources has not significant to Business Success; (4) Technology Usage has significant effect to Business Success; (5) Knowledge sharing has significant effect to Business Success. Keywords : Entrepreneurial Competency, Marketing Capability, Financial Resources, Technology Usage, Knowledge Sharing

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2022MANAJEMEN SUMBER DAYA MANUSIA 2009Knowledge sharing: A review and directions for future research 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 2002Metode Penelitian Sosial 2012Metode Penelitian Sosial 2017METODE PENELITIAN UNTUK BISNIS 2013Attachment–aversion (AA) model of customer–brand relationships 2013Implications of customer and entrepreneurial orientations for SME growth

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