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ArticleSurprise rewards and brand evaluations: The role of intrinsic motivation and reward format

Sirajul A. Shibly2020

Article2020

Surprise rewards and brand evaluations: The role of intrinsic motivation and reward format

Sirajul A. Shibly · Subimal Chatterjee

22 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1992An argument for basic emotions 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1962Cognitive, social, and physiological determinants of emotional state.1985Mental Accounting and Consumer Choice 1971Effects of externally mediated rewards on intrinsic motivation.2001Brand Community 2008Mental Accounting and Consumer Choice 1999The Role of Emotions in Marketing

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Year2020

Typearticle

Published2020-03-26

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations22

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jbusres.2020.03.009

openalex_workW3013334035

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