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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
2000Marketing Research: An Applied Approach2,660 cited
1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
2017Impact of culture, behavior and gender on green purchase intention740 cited
2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands697 cited
2018How smartphone advertising influences consumers' purchase intention606 cited
2011Which is more important in Internet shopping, perceived price or trust?559 cited
2016Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity539 cited
1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited
1992Incorporating Reference Price Effects into a Theory of Consumer Choice370 cited
2019Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age334 cited
2018Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement327 cited
2012Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market

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