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By employing media convergence supported by transmedia storytelling as a major theoretical framework alongside historical and textual analyses, this chapter historicizes the emergence of snack culture, consuming popular culture, such as music, television programs, games, and movies, within a short time period, even less than 10 minutes at a time. It divides the evolution of snack culture—in particular, webtoon culture—becoming big screen culture, into three major periods according to the surrounding new media ecology. Then, it examines the ways in which webtoons become one of the major resources for transmedia storytelling. Finally, it addresses the reasons why the seemingly small snack culture becomes big screen culture in the 2010s with the case of Alongside with the Gods: The Two Worlds , which has transformed from a popular webtoon to a successful big screen movie.
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