SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games
16 references·0 citing·53 second hop
If you build it, will they log on? Wi–Fi usage and behavior while attending National Basketball Association games (2020)If you build it, will they log on? Wi–Fi …Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies (2013)Acceptance, motivations, and …Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams (2012)Attracting Facebook ‘Fans’: T…Empirical Studies on Online Information Privacy Concerns: Literature Review and an Integrative Framework (2011)Empirical Studies on Online I…Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers (2010)Meeting Relationship-Marketin…The potential of Web sites as a relationship building tool for charitable fundraising NPOs (2008)The potential of Web sites as…Development of the Motivation Scale for Sport Online Consumption (2008)Development of the Motivation…Motivation and Concerns for Online Sport Consumption (2007)Motivation and Concerns for O…The explanatory foundations of relationship marketing theory (2006)The explanatory foundations o…Satisfaction with mobile services in Canada: An empirical investigation (2006)Satisfaction with mobile serv…A Conceptual Framework for Understanding Spectator-Based Brand Equity (2006)A Conceptual Framework for Un…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Beyond the Business Case: New Approaches to IT Investment (2002)Beyond the Business Case: New…Embedded Firms, Embedded Knowledge: Problems of Collaboration and Knowledge Transfer in Global Cooperative Ventures (1997)Embedded Firms, Embedded Know…The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance (1995)The Effects of Team Loyalty a…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Making Relationship Marketing Operational (1994)Making Relationship Marketing…Dimensions of Consumer Expertise (1987)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages (2011)Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality (2012)Branding in pictures: using Instagram as a brand management tool in professional team sport organisations (2018)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Measuring Service Quality: A Reexamination and Extension (1992)Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty (2000)Consumer perceptions of service quality attributes at sporting events (2001)Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance (2006)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Zero defections: quality comes to services. (1990)Putting the Service-Profit Chain to Work (1994)Marketing as Value Co-creation Through Network Interaction and Resource Integration (2010)Value creation processes and value outcomes in marketing theory (2013)Sport and social media research: A review (2014)A resource‐based view of the firm (1984)A Dynamic Theory of Organizational Knowledge Creation (1994)Services growth options for B2B product-centric businesses (2010)Thirty years of the Journal of Business & Industrial Marketing : a bibliometric analysis (2017)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Modern Methods for Business Research (1998)The partial least squares approach for structural equation modeling. (1998)User acceptance of wireless short messaging services: Deconstructing perceived value (2006)The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services (2009)User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust (2014)Marketing Services: Competing Through Quality (1992)An examination of the relationship between trust, commitment and relationship quality (2002)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Customer engagement in service (2017)The Discovery of Grounded Theory (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology (1992)Technology transfer and public policy: a review of research and theory (2000)Trust, Control, and Risk in Strategic Alliances: An Integrated Framework (2001)The Reification of Absorptive Capacity: A Critical Review and Rejuvenation of the Construct (2006)Emerging perspectives on services marketing (1983)Evolving to a New Dominant Logic for Marketing (2003)4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)Relationship Marketing and Social Media in Sport (2013)Understanding fan motivation for interacting on social media (2013)Management by Maxim: How Business and IT Managers Can Create IT Infrastructures (1997)IT innovation adoption in the government sector: identifying the critical success factors (2006)Industry Platforms and Ecosystem Innovation (2013)Networks, platforms, and strategy: Emerging views and next steps (2016)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2004The relationship marketing process: communication, interaction, dialogue, value1,029 cited
  • 1994Making Relationship Marketing Operational788 cited
  • 1997Embedded Firms, Embedded Knowledge: Problems of Collaboration and Knowledge Transfer in Global Cooperative Ventures626 cited
  • 1995The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance432 cited
  • 2006The explanatory foundations of relationship marketing theory405 cited
  • 2006Satisfaction with mobile services in Canada: An empirical investigation334 cited
  • 2010Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers316 cited
  • 2006A Conceptual Framework for Understanding Spectator-Based Brand Equity268 cited
  • 2002Beyond the Business Case: New Approaches to IT Investment264 cited
  • 2011Empirical Studies on Online Information Privacy Concerns: Literature Review and an Integrative Framework251 cited
  • 2008Development of the Motivation Scale for Sport Online Consumption194 cited
  • 2008The potential of Web sites as a relationship building tool for charitable fundraising NPOs193 cited
  • 2012Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

182 cited
  • 2013Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies163 cited
  • 2007Motivation and Concerns for Online Sport Consumption126 cited
  • Cited by

    No citing works inside the corpus for this window.