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Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs
16 references·0 citing·51 second hop
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References

  • 1964Measuring utility by a single-response sequential method2,656 cited
  • 1974Measuring Utility by a Single-Response Sequential Method (1964)1,540 cited
  • 1995Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade1,519 cited
  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 2006The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention715 cited
  • 2004The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention534 cited
  • 1994The Solution and Estimation of Discrete Choice Dynamic Programming Models by Simulation and Interpolation: Monte Carlo Evidence480 cited
  • 2004A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules434 cited
  • 2004Intertemporal Labor Supply and Human Capital Accumulation*415 cited
  • 2011Consequences of customer loyalty to the loyalty program and to the company352 cited
  • 2001Reward Programs and Tacit Collusion321 cited
  • 2006The Endowed Progress Effect: How Artificial Advancement Increases Effort246 cited
  • 2007An Incentive-Aligned Mechanism for Conjoint Analysis224 cited
  • 2004Behavior in a Dynamic Decision Problem: An Analysis of Experimental Evidence Using a Bayesian Type Classification Algorithm

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193 cited
  • 1990Endogenous switching costs in a duopoly model190 cited
  • 2012The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs156 cited
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