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Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
16 references·7 citing·49 second hop
Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames (2020)Adolescents and handheld advertising: The…Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity (2017)Brain Drain: The Mere Presenc…Adolescents’ Electronic Media Use at Night, Sleep Disturbance, and Depressive Symptoms in the Smartphone Age (2014)Adolescents’ Electronic Media…The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)The Gamification of Advertisi…Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Reconsidering Advertising Lit…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Factors Associated with Cell Phone Use in Adolescents in the Community of Madrid (Spain) (2008)Factors Associated with Cell …The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests (2007)The Effects of Playing an Adv…Over‐connected? A qualitative exploration of the relationship between Australian youth and their mobile phones (2007)Over‐connected? A qualitative…Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006)Does Advertising Literacy Med…Resistance and Persuasion (2004)Resistance and PersuasionBrand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach (2025)Fostering Love for Innovative…When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects (2023)When the Medium Is the Messag…Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis (2022)Impact of brand familiarity o…“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors (2022)“Pulling back the curtain”: C…Understanding the deep structure use of mobile phones – an attachment perspective (2021)Understanding the deep struct…The sources of the many faces of consumer smartphone attachment: A value‐in‐use perspective (2021)The sources of the many faces…How does a brand's psychological distance in an advergame influence brand memory of the consumers? (2021)How does a brand's psychologi…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The CES-D Scale (1977)Development of depression from preadolescence to young adulthood: Emerging gender differences in a 10-year longitudinal study. 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(1999)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)The effectiveness of celebrity endorsements: a meta-analysis (2016)Investigating the impact of social media advertising features on customer purchase intention (2018)An Information Processing Theory of Consumer Choice (1979)Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition (2007)Poverty Impedes Cognitive Function (2013)Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated reasoning (2018)How to overcome taxonomical problems in the study of Internet use disorders and what to do with “smartphone addiction”? (2019)Smartphones, social media use and youth mental health (2020)Attitudes and Persuasion (2005)Experimental manipulations of self-affirmation: A systematic review (2006)Reactance Theory - 40 Years Later (2006)
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 2004Resistance and Persuasion995 cited
  • 2014Adolescents’ Electronic Media Use at Night, Sleep Disturbance, and Depressive Symptoms in the Smartphone Age939 cited
  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 2017Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity785 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
  • 2013The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games448 cited
  • 2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
  • 2006Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice392 cited

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  • 2008Factors Associated with Cell Phone Use in Adolescents in the Community of Madrid (Spain)373 cited
  • 2007The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests341 cited
  • 2007Over‐connected? A qualitative exploration of the relationship between Australian youth and their mobile phones324 cited
  • Cited by

    • 2022Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis33 cited
    • 2021How does a brand's psychological distance in an advergame influence brand memory of the consumers?27 cited
    • 2021The sources of the many faces of consumer smartphone attachment: A value‐in‐use perspective26 cited
    • 2023When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects26 cited
    • 2021Understanding the deep structure use of mobile phones – an attachment perspective18 cited
    • 2025Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach16 cited
    • 2022“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors15 cited